Make signs, SOLD boards and print campaigns accountable to the same standard as digital marketing.
Hotlink turns reusable boards, SOLD signs and printed campaigns into an attributable agency channel, without changing the systems or suppliers already in place.
The SOLD board is not the end of the campaign.
Once the property is sold, the sign becomes local proof that your agency has just transacted in that street. That is precisely when nearby homeowners may be most interested in value, demand and selling conditions.
Hotlink lets the same physical QR identity move from property engagement to appraisal generation — while preserving attribution back to the sign that created the opportunity.
Built around the way agencies already operate.
A rollout does not require a new CRM, portal strategy or sign supplier. Connect the agency Buy and Sold pages for automated listing discovery, then place Hotlink between each physical asset and its digital destination.
Map the current sign pool
Record active boards, riders, installers and current properties, then apply permanent QR identities to the existing fleet.
Standardise the sign process
Build assignment, installation evidence, lifecycle changes and removal into the normal signage workflow.
Expand by office or region
Use roles, reporting and reusable sign identities to scale without rebuilding the process each time.
Reusable signs and unlimited print campaigns.
Run the permanent sign fleet and every letterbox, postcard or brochure campaign from the same agency portal, with distinct controls for each channel.
Reusable sign fleet
Assign, install, sell and release permanent sign QR identities. Active links are controlled by the agency allowance.
Unlimited print campaigns
Create permanent QR links for Just Sold brochures, market reports and prospecting without reducing the live sign allowance.
Agency subscription
Set an annual commercial agreement and active-link entitlement that matches each office or group.
Keep the systems that already work.
Hotlink is intentionally independent of the major property portals and agency CRMs. That keeps the signage layer portable and prevents a change of CRM, portal or sign supplier from forcing a rebuild of every printed QR asset.
The physical marketing channel can finally report its own value.
Roll out by office, sign pool or region, with clear active-link entitlements and reporting from the first installed board or printed campaign.