Real-estate signage infrastructure from QR to listing outcome.
Permanent identities for signs and print campaigns, automated property discovery, lifecycle-aware routing and a clean operating view for agency teams.
Everything needed to run smart signage at agency scale.
The platform is built around reusable physical QR identities rather than one-off campaign codes. A sign can be produced in advance, claimed or assigned in the field, linked to a property and then reused after removal.
Permanent sign identity
Bulk-produce QR assets, preprint signage and keep the identity with the physical sign across multiple listings.
Dynamic routing
Change where the scan goes without changing the printed code. For Sale and SOLD experiences can be handled differently.
Property assignment
Attach a sign to a property, agent and state, then release it back into the signage pool when removed.
Installer workflow
Mobile-friendly private management links, installer PIN access and optional photo/GPS installation evidence.
Lead attribution
Capture enquiries and appraisal opportunities against the originating sign and property, then track the lead outcome.
Reporting and exports
Separate For Sale, SOLD and print campaign performance, export data and report across every physical channel.
Daily listing sync
Connect the agency Buy and Sold pages to discover new properties, hero imagery and status changes automatically.
Print campaigns
Create unlimited permanent QR links for brochures, letterbox drops, postcards and market reports.
Commercial controls
Set the agency annual fee and maximum active sign links while keeping the permanent sign pool unlimited.
The physical QR stays still. The business logic moves.
A generic QR code gives you a fixed door to the internet. Hotlink treats each physical sign as an asset with a status and assignment. When the listing changes, the scan can follow a different business objective without reprinting the board.
Supported operational states include Installed, Under Contract, SOLD and Removed, with SOLD-to-appraisal switching designed into the workflow.
Properties appear without repetitive data entry.
Connect the agency Buy and Sold pages once. Hotlink performs the initial import, checks for new listings daily and uses the agency website image directly, without filling the Hotlink media library.
Connect
Add the agency Buy and Sold page URLs.
Discover
Import current listings and check daily for new properties.
Assign
Match a reusable sign QR to the property in the portal or from the field.
Convert
When sold, route scans to a branded appraisal experience.
Give every letterbox campaign a measurable destination.
Create permanent QR codes for Just Sold brochures, market reports, postcards and prospecting campaigns. Each campaign can route to an appraisal page, agent profile, report download or any nominated URL.
Print codes are unlimited and sit outside the agency active-sign allowance, so campaign measurement does not compete with the live board fleet.
Built for the people who actually touch the workflow.
Hotlink separates agency management from field installation. Managers can control the fleet and reporting, agents can receive property and lead activity, and installers can complete their task without being given full portal access.
Connect the street-level asset to the commercial outcome.
The useful question is not simply “how many QR scans did we get?” It is which board, at which property, in which state, generated an enquiry or appraisal opportunity — and what happened next.
Hotlink supports lead outcomes through to Listing Won so the agency can start measuring the signage channel as part of its listing-generation engine.
Connect the physical marketing already in market.
Hotlink works alongside the agency website, CRM, property portals, printer and sign installer. Add reusable intelligence to existing boards and measurable links to every print campaign.